Meet Cheye – Founder of Fire & Ice Wellness

Fire & Ice Wellness, founded by Cheye Breed, is a multi-dimensional wellness brand with one mission: helping women rise, soften, and live abundantly and unapologetically. To remove the shackles society has placed on them and to be unashamedly and authentically expressed. But it wasn’t always this way… keep reading to hear Cheye’s story…
I was the good girl.
The sensitive one. The empath. The one everyone depended on.
I am the eldest daughter,
the one
who absorbed everyone else’s emotions, playing the diplomat during conflict, and learned early how to keep the peace by abandoning myself. A chronic people pleaser with a quiet ache to be liked.
I grew up highly sensitive, with chronic eczema and a body that always felt too small for the world I was navigating. To say I was misunderstood would be an understatement.
But I didn’t mind.
As long as everyone else was okay.
I wasn’t taught that my emotions were valid. They were inconvenient. An inconvenience to people with “bigger problems.” So, like a good little, well-behaved girl that I was who was dying to please – I pushed everything down. So far down in fact, that I disassociated for most of my childhood. Yikes. That was…until I was hit by a car in standard 8 in Greenpoint, Cape Town (going to see the first soccer game of the soccer world cup – which I never got to see…oops).
I was bedridden for months. Healing a broken leg while simultaneously going through Topical Steroid Withdrawal after a lifetime of steroid use for my eczema. Eleven months of being in and out of bed. Eleven months of back-and-forth confinement to my bed left me suicidal and desperate for answers.
It was during this time, after my mother saved my life, that my spiritual awakening began. My mind couldn’t stop asking the hard questions:
“There has GOT to be more than this?”
“What’s the point?”
“I’ll never get anywhere like this.”
“What if it’s all a game we just have to play?”
“What if I could actually change my reality?”
Why is life so hard for me and not for others?”
With nothing else to do, I dove deep. I studied meditation, the nervous system, diet, veganism, frequencies, vibration, somatic healing, Ayurveda, natural and holistic medicine, Traditional Chinese Medicine, and women’s health—cyclical living, hormones, and embodiment. You name it, I explored it.
When I finally got out of bed and off crutches, I qualified as a Reiki energy healer, earned a diploma in Nutritional Holistic Health Coaching, and started travelling. What began as a personal journey of survival and self-inquiry evolved into a mission: helping women access the healing, knowledge, and embodiment we are never taught in society.
A few freelance clients, energy sessions, and sharing my learnings became a calling. But life had another lesson for me: in 2025, my mother passed away. Her death was heartbreak incarnate, yet it was also the catalyst. In honoring her, and all she taught me about being fierce, tender, unapologetic, and fully alive, I created Fire & Ice Wellness.
Fire & Ice is the culmination of everything I’ve lived, studied, and embodied. It’s where ritual meets nervous system science, where cyclical living meets somatic healing, and where women learn they don’t have to choose between ambition and embodiment, strength and softness, or success and sensuality.
If you’re ready to unleash your energy, your power, and your full, unapologetic self — welcome babe. You’re in the right place.